PORTFOLIO

A mezcal my wife and I built from the ground up — concept, name, and design, all ours. Inspired by Oaxaca's traditions and old medicinal remedies: great mezcal, like good medicine, heals the soul.

DESIGN DIRECTION: FRWARD BRANDING

Full visual identity for a super-luxury carbon yacht brand in Wangen im Allgäu, Germany — logotype, icon system, and guidelines. A cohesive, minimal language reflecting engineering excellence and exclusivity.

DESIGN: GROUND RISING — BRAND SYSTEM

3D illustrations for Sushiitto's digital menu, bringing each dish to life with a playful, appetizing aesthetic — from rolls and nigiri to ramen — enhancing the online ordering experience.

DESIGN: ESPINA STUDIO — 3D ILLUSTRATION

Inspired by Japanese culture and the raw spirit of the open road, a series of collector badges for t-shirts and motorcycle graphics. The aesthetic blends biker subculture with Eastern motifs — bold, hand-crafted, and built to wear.

DESIGN DIRECTION: FRWARD BRANDING — MERCH, ILLUSTRATION

Identity for a Chihuahua-born taquería expanding to Mexico City. Illustrations of desert fauna and flora — scorpions, horses, cactus — paired with expressive display and script typography.

DESIGN: ESPINA STUDIO — ILLUSTRATION, LOCKUP, BRAND

A bar where every drink costs 18 pesos. The identity was designed for a young crowd chasing a good time on a tight budget — bold, loud, and unapologetically fun. The brand makes a virtue of its price point, turning affordability into attitude.

BRANDING, ILLUSTRATION, PACKAGING

Artisanal chocolate from Mazatán, Chiapas. A central illustration of Mother Nature, vintage typography, and hand-drawn detail root the identity in harvest, nature, and indigenous tradition.

BRANDING, ILLUSTRATION, PACKAGING

A café celebrating the joy of conversation, named after Chiapas's loud, lively bird. A hand-drawn chachalaca illustration and a playful typographic system capture the brand's energetic, social spirit.

BRANDING, ILLUSTRATION, PACKAGING

3D illustrations created for stage design and promotional materials for the Hellow Festival in Monterrey, Mexico. Each piece was built to capture the energy and immersion of live music — visually rich, large-format, and designed to be experienced.

3D ILLUSTRATION, STAGE DESIGN

A highly specialized asset management firm. We crafted a name and identity communicating trust, security, and abundance — positioning Goldstorm as Mexico's most renowned independent advisor group.

BRANDING, IDENTITY SYSTEM

Logo and brand system for Compa, an insurance company based in Colombia. The identity was built to feel approachable and trustworthy — making insurance feel human and accessible to everyday people.

BRANDING, ILLUSTRATION

Brand identity for Estral Sport, a professional esports team from Monterrey, Mexico. The branding was designed to compete at the highest level — a bold visual system built to stand alongside the world's top esports organizations.

BRANDING, ILLUSTRATION

A design system for Blüm, a flower shop based in Ecuador. The identity brings more joy and personality to the experience of buying flowers — colorful, playful, and warm.

BRANDING, ILLUSTRATION, PACKAGING

A Turkish coffee shop chain built around a charming otter character that brings warmth and personality — playful and consistent, applied across packaging, storefronts, and communications.

BRANDING, ILLUSTRATION, PACKAGING

Visual identity for an online retailer of Korean skincare, built with a pixel-art aesthetic and kawaii elements to connect with a young audience drawn to Korean culture and design.

BRANDING, ILLUSTRATION

Identity for a winery rooted in Baja California. A wide-spaced sans-serif logotype, earthy red and cream palette, and a grape-leaf monogram honor the land, the harvest, and the brand's heritage.

BRANDING, ILLUSTRATION, PACKAGING

Brand identity for Patio Sunline, a pergola and outdoor living company with presence across California. The palette leans tropical and warm, evoking an outdoor lifestyle that inspires customers to live more fully in their own backyard.

BRANDING, ILLUSTRATION

Created for two former NBA stars behind the hit podcast All the Smoke, Anillos is a mezcal brand built around rings and smoke. The identity is as bold and charismatic as the athletes themselves — celebrating legacy, culture, and craft.

BRANDING, ILLUSTRATION, PACKAGING

A curated collection of 3D illustrations made for real client projects and personal exploration. Each piece pushes form, texture, and character — a showcase of the visual language developed across years of work in design and digital art.

3D ILLUSTRATION